INSPIRED BY RUDOLPHAdding festive humour by revealing reindeer ‘innovations’
You wouldn’t think it to look at him, but Santa has more in common with the average BMW driver than you would imagine. Why’s that you ask? Well, because his most famous sleigh-driver Rudolph - and in fact reindeers everywhere - happen to feature ingenious natural engineering that puts them on par with BMW cars.
And with that, our tongue-in-cheek festive campaign was born - all without having a single BMW car in sight.
Creative concept and strategy
Copywriting and messaging
Reindeer research :)