NO LESS LOVEDFreeing pet owners from the stigma of giving up their cat or dog
As people prepared to return to the office after the Covid-19 lockdown, many 'pandemic pets' were at very real risk of being sold online or handed off to family and friends. To avert crisis, Battersea needed to let pet owners know that if their circumstances changed, they would be there to care for and re-home their beloved dog or cat.
Using owners’ love for their pets as our creative insight, we reframed the act of giving a pet to Battersea as the ultimate act of care - helping to ease their guilt and lessen the perceived judgement associated with giving up a pet.
Scripting and casting
On-set creative direction