https://jayshreeviswanathan.com Need crisp copywriting & compelling ideas? I've got you. Thu, 25 Sep 2025 01:33:37 +0000 https://jayshreeviswanathan.com en https://jayshreeviswanathan.com/Campaigns Thu, 19 Jan 2023 22:49:49 +0000 Need crisp copywriting & compelling ideas? I've got you. https://jayshreeviswanathan.com/Campaigns Campaigns Like a latest and greatest hits album from that artist you like, only with ads. https://jayshreeviswanathan.com/Collaborations Thu, 19 Jan 2023 22:52:18 +0000 Need crisp copywriting & compelling ideas? I've got you. https://jayshreeviswanathan.com/Collaborations Collaborations Because making things is always better together. A few of the projects I’ve helped to shape, and been shaped by. https://jayshreeviswanathan.com/About Thu, 19 Jan 2023 18:22:00 +0000 Need crisp copywriting & compelling ideas? I've got you. https://jayshreeviswanathan.com/About <img width="1837" height="2756" width_o="1837" height_o="2756" data-src="https://freight.cargo.site/t/original/i/0c6531478f511656c39a8b6a63a8df3dc46b457097e3c469e634f1044f420d0a/jay2022_headshot11.jpg" data-mid="165336148" border="0" data-scale="67" src="https://freight.cargo.site/w/1000/i/0c6531478f511656c39a8b6a63a8df3dc46b457097e3c469e634f1044f420d0a/jay2022_headshot11.jpg" /> Hey / hello / hi!&nbsp;I’m a born-and-bred Londoner who now lives in Vancouver, Canada.&nbsp; Beaches and mountains aside, there’s actually a lot of overlap – something I’m chalking up to the ‘British’ in British Columbia (including the distinctly UK-esque rain). I’ve learned my craft from working at London’s top creative agencies, including Meta Creative X, The Writer, FCB London, Ogilvy and Google Zoo. Places I’ve freelanced at include Dishoom, On and Rethink Vancouver. My words have appeared all over – in tube stations, on TVs, over the airwaves, in magazines, on books, the sides of packaging and across the furthest ends of the internet. It still never gets old seeing them out in the wild. My non-work life revolves around books, films, music, travel and food – both eating it and cooking it. I’m also sometimes found reading my own poems at open mics. 👉🏽&nbsp;Send me a copywriting enquiry 👉🏽 Connect on LinkedIn&nbsp; 👉🏽 Read kind words from others | Copywriting | Concepts | Tone of voice | Editing | More writing | Creative thinking | Copywriting | Concepts | Tone of voice | Editing | More writing&nbsp; Wanna write some stuff together? Here are four ways I can help. COPYWRITINGI’ll synthesise all the details of your (or your client’s) brand, product or business into crisp copy and engaging storytelling. As an English grad who grew up texting, I’m great at both long and short-form copy. CONCEPTS AND CAMPAIGNS &nbsp; I’ll crack your advertising brief swiftly and creatively – whether you need a social activation, an integrated campaign idea or a snappy brand platform. Good-to-knows: I’m extremely client-facing, adept at presenting ideas, bring shoot and production experience, and excel at collaborating in teams of designers, art directors, artworkers, producers and the like. TONE OF VOICEI’ll design a tone of voice that sums up your brand or business in a way that’s unmistakably you. So that all your written comms follow a neat red thread, and your audience trusts what you say, when you say it. LANGUAGE CONSULTANCYI’ll act as a soundboard to help streamline your messaging, get intentional with language, and bring overall clarity to your idea or vision. I can make the edits too, if you’d prefer. An added bonus: I speak three languages besides English. So I’ll be drawing on a deep well of linguistic nuance that comes pre-baked into any suggestions or changes I make.&nbsp; https://jayshreeviswanathan.com/Home-1 Thu, 19 Jan 2023 18:22:01 +0000 Need crisp copywriting & compelling ideas? I've got you. https://jayshreeviswanathan.com/Home-1 OH HI! I’M JAYSHREE ✌🏽 I’m an Associate Creative Director-level creative and copywriter. Trained in London, now freelancing globally from Vancouver. I work with agencies / brands / creators who want words and concepts that charm, educate, inspire, connect, entertain, build trust... Basically, all the stuff great copywriting can do. Emotion, wit, human-centred stories and craft are all hallmarks of my creative work. Want a piece? Get in touch or scroll for highlights. https://jayshreeviswanathan.com/TELUS-Stress-Less-About-Security Fri, 12 Sep 2025 19:01:47 +0000 Need crisp copywriting & compelling ideas? I've got you. https://jayshreeviswanathan.com/TELUS-Stress-Less-About-Security Stress Less About Security Rising rates of identity and personal theft make it feel like security threats lurk everywhere. Combined with frequent scaremongering from news outlets, it’s leaving some folks pretty highly-strung. Cue intrusive thoughts: the security edition. While Telus can’t prevent threats, their impressive range of security protections can give Canadians some much-needed peace of mind if the worst happens. So they can stress less, and get back to watering their plants while spying on next door. Client:&nbsp;TelusAgency:&nbsp;Rethink Vancouver Role:&nbsp;Concepts / Film and radio scripts / Social and campaign copy / VO direction https://jayshreeviswanathan.com/GREENALLS-A-Drop-Of-Greatness Thu, 25 Sep 2025 01:33:37 +0000 Need crisp copywriting & compelling ideas? I've got you. https://jayshreeviswanathan.com/GREENALLS-A-Drop-Of-Greatness A Drop Of Greatness Greenall’s are England’s oldest gin distillers, with a London Dry Gin recipe that hasn’t changed since the 1700s. (It’s top-secret, as you’d expect.)&nbsp; They wanted an explainy-but-engaging content series that would explain their heritage and craft – with a generous glug of humour added in for good measure.&nbsp; If anyone knows how to do explainy-but-funny, it’s Wes Anderson. So I drew on his distinctive storytelling style to script three quirky, meta-fictional content films, styled as different ‘chapters’ of a bigger Greenall’s story. Each one featured real staff in their distillery, with gin-related exposition delivered by by a perfectly deadpan, northern narrator. Nice one, lad. Client:&nbsp;Greenall’sAgency:&nbsp;AC Studios Role: Concepts /&nbsp;Film scripts / VO direction https://jayshreeviswanathan.com/A-W-CANADA-Burger-Watch Sat, 13 Sep 2025 20:35:53 +0000 Need crisp copywriting & compelling ideas? I've got you. https://jayshreeviswanathan.com/A-W-CANADA-Burger-Watch Burger-Watch Due to popular demand, A&amp;W decided to reinstate their wild-caught cod burger for a summer throwback. For a throwback of our own, we perched Allen in a lifeguard chair – nodding to a popular 80s show.&nbsp; We also gave him a megaphone to announce the limited-edition news to hungry beachgoers far and wide. No iconic red swimsuits were used in the making of this commercial. Client: A&amp;W CanadaAgency:&nbsp;Rethink Vancouver Role:&nbsp;Concepts / Film scripts / Social and campaign copy https://jayshreeviswanathan.com/ONLINE-COURSE-Copywriting-For-Advertising Sat, 13 Sep 2025 21:01:55 +0000 Need crisp copywriting & compelling ideas? I've got you. https://jayshreeviswanathan.com/ONLINE-COURSE-Copywriting-For-Advertising ‘Copywriting For Advertising’ online course Sad but true: outside of advertising, nobody really gets what I do as copywriter. For the few that do, they always want to know how I do it. So when Domestika approached me to create an&nbsp;online copywriting course, it felt like a fun opportunity to share and demystify my creative process. After months of planning, I shot my lessons over one intense week in a Paris studio. Since launching I’ve had 1000+ students enrol from around the world, and 100% positive reviews. To join the ranks, you can sign up with this personalised link. Thanks and happy learning! In collaboration with: Domestika Role:&nbsp;Course design and copywriting / Research and referencing / Creating student resources / Live filming on set / Social posts and captions <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/7f7152283fe9bf54b453a18ac62511ceb1015d5bc702c880b687b30560a6e5ac/4.png" data-mid="238623394" border="0" src="https://freight.cargo.site/w/1000/i/7f7152283fe9bf54b453a18ac62511ceb1015d5bc702c880b687b30560a6e5ac/4.png" /> <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/a434dbf93a0eb6d6fd82daeb9d1c33125e7a31b81b9d7790961079543b87c3a7/2.png" data-mid="238623392" border="0" src="https://freight.cargo.site/w/1000/i/a434dbf93a0eb6d6fd82daeb9d1c33125e7a31b81b9d7790961079543b87c3a7/2.png" /> <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/c9d547b6bff0db24bf0cff10f40d25a0965c6753f2b5294be4986333a24fb845/3.png" data-mid="238623393" border="0" src="https://freight.cargo.site/w/1000/i/c9d547b6bff0db24bf0cff10f40d25a0965c6753f2b5294be4986333a24fb845/3.png" /> <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/1287b5fc8415d87fafb8d4405cce12f20e9f46f3d145cc867a7177f965a4daac/1.png" data-mid="238623391" border="0" src="https://freight.cargo.site/w/1000/i/1287b5fc8415d87fafb8d4405cce12f20e9f46f3d145cc867a7177f965a4daac/1.png" /> <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/f43d4bc373f719ecd8fef1457d3801c95a2d5c797fca52087cca522b2c92d3a4/7.png" data-mid="238623397" border="0" src="https://freight.cargo.site/w/1000/i/f43d4bc373f719ecd8fef1457d3801c95a2d5c797fca52087cca522b2c92d3a4/7.png" /> <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/47315a27ac0955a1a28c682f16b70bcfd1bc30b5d61d9a3a397e651f050cf3a2/5.png" data-mid="238623395" border="0" src="https://freight.cargo.site/w/1000/i/47315a27ac0955a1a28c682f16b70bcfd1bc30b5d61d9a3a397e651f050cf3a2/5.png" /> <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/dd3842aac92ae6ed01503a768e77619a71d57c363c4e6795f450530d712b2b4c/6.png" data-mid="238623396" border="0" src="https://freight.cargo.site/w/1000/i/dd3842aac92ae6ed01503a768e77619a71d57c363c4e6795f450530d712b2b4c/6.png" /> <img width="4608" height="3213" width_o="4608" height_o="3213" data-src="https://freight.cargo.site/t/original/i/8e7fdbd6d97d0d6b4e1ccca8ca9a30ae3a2a9145f5d1f23f7b810b356ae0afc8/Domestika_site-crop2.jpg" data-mid="238622906" border="0" src="https://freight.cargo.site/w/1000/i/8e7fdbd6d97d0d6b4e1ccca8ca9a30ae3a2a9145f5d1f23f7b810b356ae0afc8/Domestika_site-crop2.jpg" /> <img width="4608" height="3213" width_o="4608" height_o="3213" data-src="https://freight.cargo.site/t/original/i/65b236175c076b32400c2349859aa11c9e869a39adbb6b2eb3c214a802c6d10c/Domestika_site-crop1.jpg" data-mid="238622907" border="0" src="https://freight.cargo.site/w/1000/i/65b236175c076b32400c2349859aa11c9e869a39adbb6b2eb3c214a802c6d10c/Domestika_site-crop1.jpg" /> <img width="5472" height="3648" width_o="5472" height_o="3648" data-src="https://freight.cargo.site/t/original/i/c23337cf9214cfb3afec4ec8cc088b9f7f5012992c8f856e826af0ba3d77fcf1/4752-COURSE-Jayshree-Viswanathan--M-B--056.jpg" data-mid="238200527" border="0" src="https://freight.cargo.site/w/1000/i/c23337cf9214cfb3afec4ec8cc088b9f7f5012992c8f856e826af0ba3d77fcf1/4752-COURSE-Jayshree-Viswanathan--M-B--056.jpg" /> https://jayshreeviswanathan.com/INSTAGRAM-Family-Tools Mon, 20 May 2024 18:45:08 +0000 Need crisp copywriting & compelling ideas? I've got you. https://jayshreeviswanathan.com/INSTAGRAM-Family-Tools Family Tools Teenagers love scrolling, swiping and sharing on social media – sometimes, too much.&nbsp;To educate and reassure parents of Instagram-loving teens, we created a compact ‘family’ of ads: each one highlighting key Family Tools, which adults can use to keep their kids safe and supported on the app. Making these spots was a true team effort. I pitched in to write film and radio scripts alongside another Creative X EMEA team. We developed the look and feel with creatives from SS+K New York, and finally shot them on location in London with an international team of producers, creatives, talent and DOPs. Client: Instagram Agency: Creative X&nbsp;(alongside SS+K NYC) Role: Concepts /&nbsp;Film scripts / On-set creative direction /&nbsp;Campaign and social copy&nbsp; https://jayshreeviswanathan.com/BATTERSEA-No-Less-Loved Thu, 19 Jan 2023 18:21:57 +0000 Need crisp copywriting & compelling ideas? I've got you. https://jayshreeviswanathan.com/BATTERSEA-No-Less-Loved No Less Loved As people prepared to return to the office after the Covid-19 lockdown, many 'pandemic pets' were at very real risk of being sold online or handed off to family and friends. To avert crisis, Battersea needed to let pet owners know that if their circumstances changed, they would be there to care for and re-home their beloved dog or cat. Brits are well-known for loving their pets as much as (and sometimes more than) a human family member. We used this insight toreframe the act of giving a pet to Battersea as the ultimate act of care - helping to ease their guilt and lessen the stigma of giving up their family pet. Client: BatterseaAgency:&nbsp;FCB London Role: Concept / Battersea staff interviews and scripts / Pet casting / Campaign and social copy / On-set creative direction / Post production - grade, sound and edit