Hey / hello / hi!

I’m a born-and-bred Londoner who now lives in Vancouver, Canada. Beaches and mountains aside, there’s actually a lot of overlap – something I’m chalking up to the ‘British’ in British Columbia (including the distinctly UK-esque rain).

I’ve learned my craft from working at London’s top creative agencies, including Meta Creative X, The Writer, FCB London, Ogilvy and Google Zoo. Places I’ve freelanced at include Dishoom, On and Rethink Vancouver.

My words have appeared all over – in tube stations, on TVs, over the airwaves, in magazines, on books, the sides of packaging and across the furthest ends of the internet. It still never gets old seeing them out in the wild.

My non-work life revolves around books, films, music, travel and food – both eating it and cooking it. I’m also sometimes found reading my own poems at open mics.

👉🏽 Send me a copywriting enquiry
👉🏽 Connect on LinkedIn
👉🏽 Read kind words from others

Wanna write some stuff together? Here are four ways I can help.

COPYWRITING

I’ll synthesise all the details of your (or your client’s) brand, product or business into crisp copy and engaging storytelling. As an English grad who grew up texting, I’m great at both long and short-form copy.

CONCEPTS AND CAMPAIGNS

I’ll crack your advertising brief swiftly and creatively – whether you need a social activation, an integrated campaign idea or a snappy brand platform.

Good-to-knows: I’m extremely client-facing, adept at presenting ideas, bring shoot and production experience, and excel at collaborating in teams of designers, art directors, artworkers, producers and the like.

TONE OF VOICE

I’ll design a tone of voice that sums up your brand or business in a way that’s unmistakably you. So that all your written comms follow a neat red thread, and your audience trusts what you say, when you say it.

LANGUAGE CONSULTANCY

I’ll act as a soundboard to help streamline your messaging, get intentional with language, and bring overall clarity to your idea or vision. I can make the edits too, if you’d prefer.

An added bonus: I speak three languages besides English. So I’ll be drawing on a deep well of linguistic nuance that comes pre-baked into any suggestions or changes I make.

JAYSHREE VISWANATHAN