Inspired by Rudolph
You wouldn’t think it to look at him, but Santa has more in common with the average BMW driver than you would imagine. Why’s that you ask? Well, because his most famous sleigh-driver Rudolph - and in fact reindeers everywhere - happen to feature ingenious natural ‘innovations’ that put them on par with BMW cars.
And with that, our tongue-in-cheek festive campaign was born - all without having a single BMW car in sight. I had the rather delightful task of going down reindeer-related wormholes on the internet to dredge up the factoids (all true) that ended up being compared with each BMW engineering feature.
Client: BMW UK
Agency: FCB London
Role: Concept / Headlines and campaign copy / CRM emails / Reindeer research :)
Agency: FCB London
Role: Concept / Headlines and campaign copy / CRM emails / Reindeer research :)
