INSTAGRAM
FAMILY TOOLS
Supporting teens (and their parents) to have a positive social experience onlineTeenagers love scrolling, swiping and sharing on social media – sometimes, too much.
To educate and reassure parents of Instagram-loving teens, we created a compact ‘family’ of ads: each one highlighting key Family Tools, which adults can use to keep their kids safe and supported on the app.
Client
Agency
Meta Creative X (alongside SS+K NYC)
Role
Concept and script development
Campaign copywriting
VO direction
On-set creative direction