INSPIRED BY RUDOLPH

Adding festive humour with the help of reindeer ‘innovations’

You wouldn’t think it to look at him, but Santa has more in common with the average BMW driver than you would imagine. Why’s that you ask? Well, because his most famous sleigh-driver Rudolph - and in fact reindeers everywhere - happen to feature ingenious natural engineering that puts them on par with BMW cars. 

And with that, our tongue-in-cheek festive campaign was born - all without having a single BMW car in sight.


Client
BMW UK

Agency
FCB London

Role
Concept
Copywriting - campaign and social
Reindeer research :)