Family Tools
Teenagers love scrolling, swiping and sharing on social media – sometimes, too much. To educate and reassure parents of Instagram-loving teens, we created a compact ‘family’ of ads: each one highlighting key Family Tools, which adults can use to keep their kids safe and supported on the app.
Making these spots was a true team effort. I pitched in to write film and radio scripts alongside another Creative X EMEA team.
We developed the look and feel with creatives from SS+K New York, and finally shot them on location in London with an international team of producers, creatives, talent and DOPs.
Client: Instagram
Agency: Creative X (alongside SS+K NYC)
Role: Concepts / Film scripts / On-set creative direction / Campaign and social copy
Agency: Creative X (alongside SS+K NYC)
Role: Concepts / Film scripts / On-set creative direction / Campaign and social copy