Real People, Real Impact
‘The metaverse’ (or virtual and mixed reality tech to those in the know) is seen as a niche innovation, not something that’s relevant to everyday life. When various ordinary lives around the world are being directly enhanced by it, right now.
We shaped a range of real sports-themed case studies into emotive, short-form social films. Our real protagonists ranged from passionate everyday athletes to celebrated Premier League footballer Marcus Rashford, all of whom are using the metaverse to sharpen their sporting skills.
Client: Meta
Agency: Creative X
Role: Concept and scripting / Casting / Social copy / Athlete interviews / Post production - grade, sound and edit
Agency: Creative X
Role: Concept and scripting / Casting / Social copy / Athlete interviews / Post production - grade, sound and edit