REAL PEOPLE,
REAL IMPACT

Showcasing how the metaverse is transforming real athletes’ lives

‘The metaverse’ (or virtual and mixed reality tech to those in the know) is seen as a niche innovation, not something that’s relevant to everyday life. When actually – ordinary lives around the world are being directly enhanced by it, right now.


We shaped a range of real sports-themed case studies into short, sweet films. And our real protagonists ranged from passionate everyday athletes to celebrated Premier League footballer Marcus Rashford, all of whom are using the metaverse to sharpen their sporting skills.

Client
Meta

Agency
Meta Creative X

Role
Concept
Casting
Copywriting - scripts and social
Creative direction - edit and VO