![](https://freight.cargo.site/t/original/i/71edcf247ddc435244793a514bc98d86e308196c52ae4e9305a87d7408df2a6e/Teachers-2.jpg)
THIS IS WHY I CHOSE TO TEACH
Restoring teachers’ pride in their careersTeachers change the lives of their students daily. But negative press was making potential applicants unsure of applying for teacher training.
To nudge them over the line, we captured real teachers interacting with their pupils in live school environments, highlighting the very real difference they make each and every day.
Client
Department For Education
Agency
FCB London
Role
Concept
Copywriting - campaign, scripts
Creative direction - film and stills
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![](https://freight.cargo.site/t/original/i/57117f3834cf18432448b1fdeaf652ad6026ce449c5eaecc8cf47f1af64048b5/10875748_NCTL_Geography_01169_RT_CMYK_2.jpg)
![](https://freight.cargo.site/t/original/i/301ee9be7e62c17f96acad21b866f9130e5d9b68c220ef119fd1dd93955f1b80/10875748_NCTL_Maths_00517_RT_RGB.jpg)
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![](https://freight.cargo.site/t/original/i/f5075d61b0e64e937c2c24c9b3a72f191b07418a819e234559c30d026b627ed3/10875748_NCTL_Physics_01788_RT_RGB.jpg)