THIS IS WHY I CHOSE TO TEACH

Restoring teachers’ pride in their careers

Teachers change the lives of their students daily. But negative press was making potential applicants unsure of applying for teacher training.

To nudge them over the line, we captured real teachers interacting with their pupils in live school environments, highlighting the very real difference they make each and every day.

Client
Department For Education

Agency
FCB London

Role
Concept
Copywriting - campaign, scripts
Creative direction - film and stills